Guest Welcome Email Sequence
COOKBOOK/MARKETING

Guest Welcome Email Sequence

Automated 3-part email sequence that engages guests at every stage — booking confirmation, pre-arrival excitement, and post-stay follow-up. Drives repeat bookings and builds lasting guest relationships.

MarketingEmailAutomationIntermediate
The Problem

Writing personalised pre-arrival and post-stay emails takes 20+ minutes per guest, leading most teams to send generic, copy-pasted messages that guests ignore — or nothing at all.

Who It's For

Marketing managers and front desk leads at independent hotels, boutique properties, and small groups who want to build guest loyalty without a large CRM budget.

Setup Time

2–3 hours

In Practice

A 40-room boutique hotel in Lisbon used this recipe to automate their full guest journey. Pre-arrival open rates jumped to 68%, and post-stay review requests generated 3× more Google reviews in the first month — with zero extra staff time.